Area Manager, Apprenticeship Services
VECCI — Victorian Employers Chamber of Commerce and Industry
Built VECCI into Victoria's second-largest apprenticeship services provider.
Home · Experience
Career Journey
A record spanning four decades.
From hospitality in the Northern Territory to national retail operations, apprenticeship services, allied health management and the executive leadership of Australia's education consultancies.
Leadership
Four decades, still hands on.
From regional hospitality to General Manager of Career Calling International: the record below is built on doing the work.
Current & Leadership Roles
Where Anna has led
Mar 2019 to Present
Director and General Manager
Academia Group Pty Ltd
Sets and executes the strategic vision, business plans and growth objectives, ensuring alignment with sector needs and regulatory developments across the Australian VET landscape.
Key responsibilities
- Directs corporate governance, board reporting, financial oversight and risk management.
- Leads the development and quality assurance of training resources, assessment kits, learner guides, RPL kits and SCORM e-learning packages used by RTOs nationally.
- Oversees end-to-end product lifecycle management from instructional design through quality review, publication and client delivery.
- Builds strategic partnerships with RTOs, industry stakeholders and regulatory bodies.
- Implements integrated management systems aligned with ISO 9001:2015 and champions innovation in resource design through contemporary pedagogy and technology-enhanced learning.
Feb 2017 to Present
General Manager
Career Calling International
Leads day-to-day operations and strategic initiatives across multiple divisions including CAQA Compliance, CAQA Resources, CAQA Publications, CAQA Courses, Career Calling Education and Career Calling Jobs.
Key responsibilities
- Drives the quality assurance frameworks underpinning the successful completion of thousands of projects and audits for RTO clients across Australia.
- Leads continuous improvement of ISO 9001:2015 systems organisation-wide.
- Manages budgets, resource allocation and P&L performance across divisions, coordinating cross-functional teams of compliance consultants, resource writers, instructional designers and ICT specialists.
- Supports the delivery of sector events and forums including the VET Quality and Innovation Summit, and contributes thought leadership through publications and industry advocacy.
May 2014 to Feb 2017
Business Manager
Premier Sports & Spinal Medicine
Managed multi-site operations across inner-Melbourne clinics delivering over 30,000 annual consultations, coordinating a team of 20+ allied health practitioners.
Key responsibilities
- Implemented operational efficiencies and process improvements to support practice growth.
- Oversaw budgeting, billing and revenue cycle management.
- Ensured full compliance with healthcare regulations and accreditation standards, and developed relationships with referral networks and insurance providers.
Oct 2006 to May 2014
Manager, Training and Employment Programs
Gowrie Victoria
Managed RTO compliance and quality assurance for Certificate III and Diploma programs in Early Childhood Education and Care, leading successful Federal and State audits with no adverse findings.
Key responsibilities
- Led a team of 20 supporting 600+ students, and managed a professional learning program delivering over 200 development sessions per year across Carlton and Docklands sites.
- Secured and delivered major DEECD contracts, including state-wide training for over 2,000 educators under new Children's Services Regulations and an 18-month coaching program reaching 2,000+ educators.
- Led curriculum review and training package transition activities in response to regulatory and industry change.
Selected Earlier Experience
The foundations
Cross-industry roles that built the operational credibility behind the executive career.
Retail Support Supervisor
ARL, Associated Retailers Ltd
Retail support leadership across the national buying group.
Store / Area Manager & National Operations Assistant
Suzanne Grae
A decade of retail management, recognised as Staff Member of the Year (1999) for outstanding customer service.
Hotel Administrator & Support Worker
Coffs Harbour, Katherine and Alice Springs
Where the career began — hospitality administration and support work across regional Australia.
In Person
The executive, in frame.
Portraits from the 2026 series. The full set is on the About page.
Keep exploring
The credentials behind the career
Qualifications, lead-auditor training and certifications across six ISO standards.